As the domination of Netflix over the entertainment business grows, so does the appeal and access to foreign language content. Through Netflix, shows like La Casa de Papel, élite and Narcos have demonstrated that Spanish speaking programs can enter the mainstream in English speaking countries. Yet up until recently, there had been no French programmes to make that leap. Call my agent! (Le Dix Pourcent in french) changed this. This charming yet hilarious drama has delighted audiences in the UK and abroad with its wit and distinctly likeable characters. The show, which takes place in a celebrity agency features a cameo from a different star each episode and shows that French TV, just like its Spanish neighbours can pack a punch abroad.
The Fourth season got off to a bad start when Fanny Herrero, the screenwriter from previous seasons dropped out, and while the show still maintains its former charm, there are moments where her loss is felt. One wonders whether Sigourney Weaver’s clunky cameo with its grating, heavily accented french would have made the cut in former seasons. Nevertheless, all the tropes which made the first three seasons successful remain. Hervé (Nicholas Maury) is still hilarious as is Gabriel (Grégory Montel) while Andréa (Camille Cottin) retains her infectious swagger. The engaging storylines are still there too with emotional death of Jean-Gabin and the less-than ceremonious end to the agency creating serious drama. Meanwhile, Mathias remains the bad guy but is relegated to the fringe of this season’s plot which instead introduces Elise, a less nuanced yet equally dislikable villain. This season is focused on the survival of ASK which has had many of its stars poached by the rival agency Starmedia. As a result, this season we get to focus slightly more on the agents, a move which brings some welcome character development and makes the ending to the show genuinely emotional. For a show characterised by its focus on a new star each episode, the creators have done an excellent job in creating a main cast which feels realistic and sentimental and without using spoilers, the ending avoids clichés and manages to sign off a classy show with a perfect dénouement.
With rumours a film in the works, this may not be the last we hear from ASK but for now, this season is a fitting send off to a TV show which was the first but will certainly not be the last French programme to hit the English speaking mainstream.